It was an attempt to leverage a recognized brand to lure new customers into the Blizzard eco system and use predatory monetization techniques rampant in mobile gaming to extract maximum dollars from said customers. Diablo Immortal was not an attempt to make a great game for Diablo fans. The unveiling of Diablo Immortal was another sign of how disconnected Blizzard leadership had grown from their fan base. And these assholes want them to play a game they’ve been waiting for years on a phone, while casually taking a shit and considering if they should spend $5 on those gems that give them a shiny new “mystery magical pouch” that might or might not contain some decent loot.” They’re saying this to a group of people who spend years planning and improving their PCs, that have areas in their homes dedicated to gaming, who spend money to make themselves a little corner of happiness and escapism, decorating it with love and filling it with pieces of memorabilia and nostalgia.
“That “you guys have phones” argument is magnificent. YouTube user palmieres said it best in the comments of Jim Sterling’s response to the game: What are the people saying about Diablo Immortal? So imagine how a bunch of PC gamers would feel after getting excited for the next game in their beloved franchise and flying all the way to Blizzcon only to find out it was going straight to phones. Fans were hungry for a sequel that would be better than Diablo 3 and hearkened back to their Diablo 1 & 2 experiences. Many Diablo fans are PC (and Mac) gamers who love their devilish hack-and-slash games. The audience’s reaction to the announcement of a mobile-only Diablo was so underwhelming that Wyatt responded with a line that instantly became a meme, “Do you guys not have phones?” One man even used the Q&A session to ask if the announcement was an April Fool’s joke.
The game’s director, Wyatt Cheng, announced this title at Blizzcon 2018 to a confused reception. Blizzard Entertainment released Diablo Immortal on June 2 and fans are not happy.
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